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Services
Three ways Ian works with you
Start with what you need right now. Most founders begin with a plan and the funding to launch, then choose ongoing support as they grow. Everything's designed around one goal: getting your business trading and profitable.
A clear, lender-ready plan and cashflow forecast — the foundation everything else is built on.
Idea pressure-tested and costed
Written business plan
Realistic cashflow forecast
Ready to put in front of a lender
Best for: founders who know their idea and need it made fundable · one-off project
Most popular
Plan + funding
Everything in the plan, plus hands-on help to secure the government-backed funding to launch.
Full business plan & forecast
Start Up Loan eligibility check
Application guided end to end
Up to £25,000 per founder
Free mentoring included with the loan
Best for: founders who need money to launch · one-off project
Growth retainer
Ongoing monthly support once you're trading — to build the business and fund the next step.
Regular strategy & accountability
A steady second opinion on big calls
Help securing later funding rounds
Cancel any time
Best for: founders who've launched and want to scale · optional monthly retainer
Government-backed funding
An official Start Up Loans delivery partner
The Start Up Loans scheme is backed by the UK Government and delivered through the British Business Bank. As an accredited delivery partner, Ian can guide you through the whole process — from a fundable business plan to the application itself.
Because it's a personal loan for business purposes, there's no need to secure it against your home or business assets — and every loan comes with free mentoring built in.
£500 – £25,000Per founder — up to four owners of one business can each apply
6% fixedInterest rate per year — no hidden fees
1 – 5 yearsRepayment term, with no early-repayment charges
Free mentoring12 months of dedicated support included
Figures shown for guidance only. Loans are subject to status and eligibility; terms are set by the British Business Bank and may change. Startup Assist UK is a delivery partner, not the lender.
Fees
How pricing works
Honest and simple — and always agreed up front, never a surprise.
The plan & funding
A one-off project fee for the work of getting your plan built and your funding secured. The exact figure depends on where you're starting from and how much support you need.
Growing afterwards
An optional monthly retainer if you'd like Ian to stay on as you scale. Month to month, cancel any time — no long lock-ins.
Ian confirms your fees on a free, no-obligation call — before you commit to anything.
Which one is right for you?
Answer four quick questions and Ian will point you to the right starting point — and tell you honestly if he's not the best fit.